4. Who would be the audience for your media product? (DRAFT)

My magazine audience would be primarily Young Alternative groups but could attract such groups such as Indie Scenesters or Skaters. Most of this target group shop at stores such as HMV to find various mainstream musicians/bands but may shop at more independent online shops and search engines to find new music they enjoy such as Band Camp or YouTube recommended playlists. This group is always looking for more unknown and alternative bands so my magazine style suits the larger quantity of the group but it also offers news on mainstream artists within the rock/indie genre so this will relate to the Indie Scenesters and the Skaters. A large amount of my target audience will all wear similar clothing usually from mainstream shops such as Top Man & Top Shop so this similar clothing will be on the artists of my magazine therefore the audience increasingly relating to the contents. My audience will read magazines such as NME, Q, Kerrang and possibly Rock sound so essential bands such as Green Day, Muse and The Kooks have to be mentioned or featured to gain the audiences attention because this will be bands a large range of the group will listen to, but I also have to ensure that the new alternative bands coming through the music industry such as Francesqa, The Joy Formidable and The Ettes relate or have similar styles e.g. instruments, genre, clothes, hobbies, to these larger more well known bands so they can relate to these “unknown”, “underground” bands. My audience also watch large amounts of television, this consisting of programs such as Mock The Week, QI, Russell Howard and Jackass. This is because the genre is very laid back and the target audience are influenced by music that consists of fun, energetic scenes, which pushes this target market group away from Emo and Scene Kids.